Hopefully you are shooting on a tripod? If so I'd suggest rack-focusing (where you take many images, each image a different part in focus) then going into photoshop and creating a single new image.
This helps get rid of the focus problem, especially if you are trying to shoot macro where it is very difficult to get everything in focus.
Also when shooting watches, 10:10 is a very pleasing time to see. At least I'd assume so because I have seen many photographers whom shoot watches do this. Since I have yet to shoot a watch I am not really sure why.