Thanks. Well, as I'm not yet *that* well versed in Photomax, I can probably only sort of describe it, but basically...
First off, my goal was to make it look real... not overly amped like some scene from another planet.

For me this was a key bit and it had a direct impact on everything I did with the image.
There were two options for processing in the app... one was for details and the other was for something else that I didn't try... all I know is the details one seemed WAY closer to what I was looking for than the other mode.
I got the color temp and saturation where I wanted it generally (the top sliders), and then I adjusted the white and black point so that I had ample contrast and a soft feel to the light. Finally I had to toy a bit with the saturation of the highlights and shadows to bring them in line.
One other key bit was that to get the color through the window the way I wanted it necessitated tossing that particular exposure more towards blue. This played hell with relfections on the cars in the parking lot, pieces of the windows, the wall light, etc. So, I wound up actually slicing the window out of that exposure using a color range select and pasting it onto a more normally colored version of the same shot and then using THAT as the low-end exposure.