For weddings, starting as a second shooter is one way.
Many would disagree that giving away your services is a smart business strategy for porfolio building.
Rather, advertising a going rate, and discounting your services
because you are portfolio building, has been shown to be more effective in the long term.
Dramatically raising prices is one of the most difficult things a business can attempt to do.
How good a living do you want to be making 1 year from now?
You want to do retail photography (weddings & seniors). The majority of retail photogrphers here in the US do not make a living wage, and only shoot part-time, using income from another job, or jobs, to support their photography business.
That doesn't mean you can't realize your goal. However, retail photography is a business, and as such, you will need business skills.
You will need to:
- First and foremost - Write a business plan.
- establish a legally licensed/registered business of some type (sole proprietorship, LLC, sub-chapter S corp.) Check with your local city clerks office and consult with a qualified attorney
- business liability insurance. consult with your insurance agent
- indemnity insurance (or errors and omissions insurance)
- a business bank account
- you will need to decide if you will use the accrual or cash method of accounting consult with your accountant
- to collect and forward state sales taxes
- secure a federal tax ID for the business