One of the trickiest things about JPEG images is that the subject matter has a HUGE impact on how much storage space is needed to convey the data in a high-fidelity manner. An in-camera shot of a blooming cherry tree from my camera took 13.8 megabytes in Large-size, JPEG-fine compression; the same camera settings, but taking a picture of the lunch menu at the cafe on the blackboard, written in colored chalks, was 5.7 megabytes. As you might know, Nikon offers users a choice: you can choose Size Priority, or Optimal Quality. If you shoot in Size Priority, the images stay pretty much consistent in size, while if you select Optimal Quality, the camera is free to yo-yo the file's size up as needed for high-detail shots, or to drop file size on low-detail scenes, as needed. Same thing sort of happens when processing and exporting JPEGs from Lightroom; you have a big say in how large the sizes are allowed to go.