How to achieve this soft, low-contrast effect?

[jamesino]

How does one achieve this soft, low contrast effect characteristic of these photos:

 

[Mike_E]

Over expose and shoot into the light should do it.

 

[a_spaceman]

or a cheap lomo holga
if you love these kind of colours/non-sharpness you'll love these cameras!

 

[DRoberts]

Photoshop contrast, saturation and blur.

 

[Garbz]

and while you're at it google "photoshop cross processing"

 

[jamesino]

I can't seem to get that faded look without making it appear as if there is a film of white over the picture. Do I just turn down the contrast?

 

[djacobox372]

The last photo is extremely overexposed... to do this on a digital camera you need to shoot properly exposed and then increase the exposure in post-process.

 

[JodieO]

anyone else not like this look? Well, to me it is fine for these images because they have a little more "commercial" look to them... but I have seen portrait photographers apply this technique to children and babies and it just doesn't work... makes me feel like there is a film over my eyes or I am looking through water... makes my eyes wants to water... lololol