Derrel
Mr. Rain Cloud
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JerryLove said:And would it kill either of the big two to put IS in the body?
From what I've read about in-lens versus in-body stabilization, it seems that in-lens stabilization can be optimized for each individual lens design and focal length range, whereas in-body is more generalist. For example, the new Tamron 160-600mm f/5~6.3 tele-zoom: I saw Matt Granger's video piece recently on his YouTube channel, and the in-lens stabilization system in the new Tamron was REALLY good, allowing slow speeds hand-held like 1/15 second at 600mm, which is a very good stabilization result.
I think the camera makers take a more profit-centered approach. If the stabilization system in built into each body, that elevates the cost of the body AND also prevents them from selling multiple stabilizer-equipped lenses, so for camera makers, in-lens systems probably have a huge profit advantage for them, while also allowing those who do NOT need IS to buy lower-cost lenses that have no stabilizer system, so all around for the "Big Two", in-lens stabilizing makes more financial sense for them.
THe smaller sales companies, like Pentax, are probably using in-body stabilization as a selling point. Pentax for example, can accept a wide range of lenses the company has made since the 1960's, via adapters, or just the K-bayonet, which has been around since 1975, so for a company that has fewer buyers, but many who have older legacy lenses, in-body stabilization seems like a strong selling point.
But back to the "I don;t understand this industry" issue, the camera business has become Canon and Nikon dominating sales, with everybody else fighting over slivers of the total sales, so really, there's little incentive for the two big players that are left to do anything that involves small-bit players or their system or lenses. There's NO NEED at the moment to legitimize the efforts of the small players by competing with them in low sales-unit segments. Nikon dominates what's left of the P&S digital business, and Canon is #1 in d-slr sales, with Nikon a close #2; overall, those two companies DOMINATE the entire small-format camera industry.
