I think the big stumble was not converting to the profile while being in the CS5 default. Intersting thing being in that default profile when i chose assign profile rather than convert, the photo ended up looking just like the prints. If this all works out in the end it was a good Lessons Learned event for me.
Not sure how everyone's monitor here is calibrated so both profile updated versions have gone off to:
Bay
Mpix
Costco
Blue Cube
I suppose I could send off to WHCC too...am I leaving anyone out?
Here's hoping!