Kuyichi Photoshoot

thefox

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Hey everyone!

I'm a Fashion & Branding student from Amsterdam and was doing a minor in Visual Culture for the past 6 months. I am not a real photographer, however I'm now doing an internship at a young, upcoming fashion brand with not a lot of money and they asked me to do the photoshoot for their new campaign.
When I started looking for inspiration, I came across these images: Kuyichi - Collection
Maybe it's very simple but could you give me any advice on how to achieve an effect like this? Is it just photoshop or how did they achieve this light, almost bleached out effect?
I'm thankful for any advice!

Best,

Alex
 

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