"Whatever works for you, run with it. In general, though, I'm opposed to actions unless you're doing high throughput work. Your wedding clients are paying you A LOT of money to produce the best images of their wedding that you can. I feel that should mean custom work.
If someone paid you to clean their Ferrari, would you take it to a drive-through car wash?"
They are paying me alot of money. I am not just hitting play or running their photos "though the car wash". I am adjusting the actions, adding different ones from different action artist including myself. These actions were over 1K in total; a little Pisher, and little KK, a little totally rad" My clients choose me because I am full service. Because I do give them the normally edited photos and the artistic one. Because I approach their wedding as an artist event carefully coordinated with every detail, and tell a story they will share with their children and grand children. I not sure why anyone would be opposed to actions, the best of the best in our industry admittedly love actions, Jeccisa Clair, Becker, Mike Colon. I agree they can be over done, but used in moderation are a wonderful tool to enhance a stunning image!