New: Fuji HALF

[gk fotografie]

Don't really know what came in to the heads of Fuji engeneers: FUJI HALF

 

[smoke665]

Just my opinion, but it seems foolish for any camera brand to be trying to compete in the under $2k market now, considering the advances in cell phone cameras. Nowadays the majority of those customers in the low end market are primarily posting to social media, something the cell phone camera excels at. To me would make more sense to go after the more serious photographer who need the advantage of a better camera/glass and is willing to pay for it.

 

[cgw]

No signs of a Fujifilm shareholder revolt. The company rarely missteps on product development or placement. Think perhaps you misunderstood or misjudged the Half. The specs suggest it's really an outgrowth of the Instax line with video capability. Fujifilm has innovated rings around Canon and Nikon since the roll-out of the MILC XT-1 in 2014 and shows no sign of slowing down.