Complete marketing genius. It is likely a site similar to Swoopo where you have to pay to bid and each bid within the last minute extends the time of the auction. While the item might sell for $25, the combined total they make from bids far exceeds the actual retail cost of the item.
Yep.
Oldmacman calls it marketing genius... I call it a scam.
Either way, that's how it works, because I looked into it a long time ago.
You *have* to buy a certain number of "bids"... and then you spend those bids on whatever item you're trying to win... so you win the item for $25, like he said, but with the sheer number of bids that you had to pay for and waste until everyone gives up on the item and the time stops getting extended.... you might as well have bought a brand new friggin' camera.