It's interesting. Gimmicky but interesting.
This is a guy who's aware that there is a social dynamic in play when you're shooting, say, a portrait.
It's not just putting the lights in the right spot and posing the sitter and then waiting for a smile or whatever, and then doing some god awful 'processing'
It's a social act, with two people in a room. That's why Karsh and Snowden are good, and most pro-am folks with a DSLR are not.
Whether the results are worth a damn I dunno, but he's got some awareness.