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Iron Flatline
Guest
How can a Hasselblad be about bragging rights, if you never see one around?I was slightly under the impression that Hassys, like Leicas, were more about bragging rights. I thought they had close to the same features as a D3 or a MK III, but that you were paying for the name.
There are a LOT of Medium Format photographers out there, virtually none of them hobbyists. There's a lot of reason to stay with a system, beginning with an investment in lenses, an existent intuitive understanding of how to use it, workflow, and a relationship with the manufacturer.
Every campaign for perfume, cars, fashion, etc spend hundreds of thousands on the shoot alone - from wardrobe to crew through insurance. A photographer is going to use the gear s/he knows. For example, until recently you needed a dMF to shoot tethered - thus giving the Art Director (and the client) an instant look at the shoot. And should that camera break in the middle of the shoot, Hasselblad (or Sinar or Phase or Leaf or any of the other MF manufacturers) will make damn sure the rep drives a replacement over to your studio AS SOON AS POSSIBLE. (If you're on location in the sticks obviously you'll bring redundant gear.)
If you start thinking of cameras as professional or creative tools rather than what a particular brand says about the owner, you might stop getting a chubby everytime you look at gear magazines.
Just a thought.
