There is a lot dynamic range between the ancient dark mare and the much newer bright impact craters.
The wide dynamic range of the moon makes it a challenge to set the exposure.
When the moon is full there are minimal shadows, which give moon surface features definition and depth/height.
In other words, photos of the full moon lack the kind of definition and detail that can be obtained making photos of the moon when it is only partially lit.
The most definition is seen along the terminator (day/night transition zone).
Using ACR (Adobe Camera Raw) I added half a stop of exposure (+0.50 EV) and boosted the contrast (+30).
I also added +40 of Clarity (mid-tone contrast) and +30 of Vibrance.
Note: Adding mid-tone contrast (Clarity) tends to provide a detail sharpening effect and an increase in overall contrast.
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