How much do I charge a professional company? The company I work for?

[keith204]

I have posted these shots in the gallery, but here they are again for the purpose of this thread.

My company had me shoot portraits of this executive. They are dying to know how much I will charge them, and have several other executives lined up if they like my prices (they love these photos...they can't get over them!). I want to charge enough to make it worth the money spent in gear, but also be low enough so that they keep hiring me. Hard balance to find...don't want to over/undercharge.

What should I go for, when it comes to a shoot like the one below? It took about an hour in the studio, and 5 hours of extras (setup, post processing, communication, etc). These will be published in magazines across the country.

Please give me some rough ideas here!


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[Village Idiot]

Generally you charge for the shoot, charge for the PP, then charge based on the licensing and usage.

Are they going to only do one run of 1000 copies? Are they going to do 5 runs of 2500 copies each?

There's actually software and sites out there for that kind of pricing.