I'm opening this discussion to try and get people to share how they would light their subjects in various situations. Now I know the "rules" but each of them also have problems and pros and cons. What would you do if you can't photograph in the afternoon, or if you can't position the subject so they don't face the sun? What are some of the techniques? We've all heard to photograph during golden hour, the lighter side of sunrise and sunset. At this point the sun is not very harsh, shadows are softer and the world has a golden glow to it. But anything facing the sun is forced to squint. I've managed to maximise my ability to shoot this by using the sun as more of a back light and flashing as my primary, or putting the sun on the side and reflecting a fill light, but I don't think this is ideally maximising the lighting at this time. An easier option would be to shoot at around 3-4pm when the sun is still high above the horizon. That way people models don't squint, but some form of filling is a must since the shadows would often turn the models into raccoons. Mind you the easiest way to avoid raccoon eyes is to shoot when its cloudy. But then how do you then restore life to the colourless grey world in your photo? Also short of setting up huge diffusing tents with massive reflectors how do you cope with being forced to shoot at 12-1pm? How do you tame the sun?