I've been struggling with this for about three weeks now. I'm tyring to start my own business and still stuck on tyring to find a name. I am currently getting my degree in business/accounting so know the importance of starting a business correctly instead of just jumping into things. I also know that the main reasons photography business fail is because the photographer doesn't know how to run a business. So this is where I am now. I have the basics of photography down (at least I think I do), I've shot families, friends, friends, of friends, and a few paying family portraits. I intern with a photographer and read about photography everyday. I practice on the weekends and then practice some more. I started the business like any noob. I hoped someone would find me and ask me to shoot their wedding. Obviously this was a fail and so then I started marketing myself. Mainly amongst friends of friends on Facebook. I soon realized I don't want to go near a wedding with a camera ever again. My current name; Forever Ever Photography screams wedding photographer and I want to get away from that. Right now I'm focusing on family stuff. Trying to brand myself as the family photographer who puts all his focus on that family. Kind of like the family dentist except fun lol. So I was thinking about just using my name as my business, Shawn Hansen Photography. What do some of you pros think of this? As far as the advantages I see: It has room for me to move from genre to genre. If I want to become a sports photographer I have that potential without having to try and change my name again. The disadvantage that I can see though is that it's sort of generic. Might get lost amongst the hundreds of photographers out there. What are your guys' thoughts? If you've made it this far in my long post I truly appreciate it and any advice you may offer.