I understand what you're saying, I shot pro football cards for 25 years and the style has changed, hockey as well, but even with that they still have to be vertical for the cards. The shift to more horizontal is a result of the internet and wide screen, I get alot of requests for horizontal shots that just don't work as horizontals, so now I do shoot more that way, but loose so there is moe to work with. For me, I still prefer shooting the vertical sports as vertical, which can be just a waist up tight shot. I just find the empty space on the sides take away from the subject.