A beauty dish give off light that is "hard", yet "soft". Hard mostly in the sense that it is a small light...a big beauty fish is only 22 inches across and that is a SMALL light source. A beauty dish is "soft" in that its light is diffused by the dish, and the center baffle keeps direct, hot light from the flashtube from going straight outward. Beauty dishes can give off a pretty neat-looking eye catchlight. The center of the beam is beautiful lighting, and the edges fall off quite rapidly. Beauty dish, softbox, umbrella...all three are different things.