^Play nicely now!!!
Anyway
I make business cards professionally, and have sold many designs and helped people edit theirs this last year. I've actually asked some customers who are not design-savy and I've come to the conclusion that even the worst designs will still grab your attention if they're made right (and those who are not design savy will look at what I think is an awful card and think its amazing simply because they're not in the business). Some people can look at comic sans and think it's the greatest font out there simply because they don't know any better (I've actually had people REQUEST comic sans and it makes me want to cry). Customer's always right though, aren't they?
I think what can help this card is the way your text is arranged. Look for inspiration on the internet (I google business card designs all the time hoping something will give me an idea where to start). The bg image looks good how it is, just move your text around, play with different effects, try different fonts, etc etc. "AC Parson's Photogrpahy" doesn't need to be all on one line. Split it up, you can even put photography in a different font or italicize it.
And this is just my opinion but I HATE seeing bevel/emboss on cards. It's overused and I don't like how it looks unless it's done right and even then I'm still skeptical about it. My opinion and I'm sure many disagree with it, but what can you do!