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P.s a rumor I heard, which I hope is not true, is that canon is planning on dropping video capabilities in thier next round of pro dslrs to try to push people towards their "C" series.
Dropping video is not going to happen, but at the same time the only improvement you can expect is the AF system, which even then is not great. I have it on the C100 and it's not smooth unless you buy the specific (non L consumer) lenses.
Canon built themselves a reputation for video with the 5D2 because while not perfect, it was the best there was out there at the time. The only other camera that could shoot movies was the Nikon D90, but even then it was only 720p and had lots of other problems. Even Canon were surprised by how popular the 5D2 was for video, given it only did 30p and had to add other frame rates later.
Most people assume the 5D3 must be better, but Canon simply took a relatively sharp image that suffered from moiré and aliasing and blurred it (or didn't sharpen) to hide those problems. The 5D3 was better at high ISO, but that's about it. The image was not as good straight out of camera for anything but higher ISO.
The Nikon D800 was always going to be a disappointment for video based on being 36MP. That's not good for a 2MP video image because the CPU just can't scale that much info quickly enough. Therefore it has to use line skipping. However, it didn't blur the image like Canon did, so straight out of camera the D800 was sharper. I did side by side comparisons three times before selling my D800. The problem the D800 has high ISO noise. Around 2500-3200 it becomes almost unusable for video and also a magenta cast crept in from 3200 upwards. They may have fixed that in later firmware. The D800 was about on par with the 5D2. Nikon aren't serious about video, it's only there because everyone else has it. Olympus are in the same boat but 5 miles behind (still only 30p).
The Canon C series are designed to do the job and do it very well. But they are expensive. They have 4K video specific sensors though this is down scaled to1080p for both the C100 and C300 products. This results in a stunning image when sat next to a DSLR. Shooting the C100 and 5D3 side by side make the 5D3 look like you're shooting through the bottom of a bottle instead of L glass.
Both Sony and Panasonic have mirror less (DSLR like) products that beat both Canon and Nikon in terms of outright quality of image and are heavily invested in getting video features in to a small body. Micro-four-thirds glass is sharper than most full frame glass as well as being cheaper. The only thing you lose is super high ISO and equivalent shallow DOF at any given aperture / distance, but a good DOP knows how to work around that because they've been doing it in the film making industry forever.
The native Sony glass is still building, but it will get there in time. The other advantage of the Sony mount is the ability to use everyone else's glass too.
Folks, if you all want to head blindly in to the Canon system I have a very little used 5D3 for sale (UK).
I think you are being overly harsh on the 5d. For many people it's a perfect "one bag" solution. I am a team of when it comes to content production so I am to be shooting video and taking photos almost at the same time.
I've done side by sides of the 5d and the c100 and frankly didn't really notice a massive quality difference.
On the other hand I've worked with Sony cams for years and found them to be constantly flat and requiring much post work to make them look halfway decent.
Regardless, the original question sounds like they aren't working for some VP firm, nor do they have boat loads of cash.
Go with canon because you'll not only get a great video camera but you'll also get a fantastic stills camera. Skip the Panasonic.