Changes in Instagram feed

Discussion in 'General Shop Talk' started by Vtec44, Mar 26, 2016.

  1. Vtec44

    Vtec44 Been spending a lot of time on here!

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    A good article on Adweek.com (a respected industry's publication) in regard to how changes on IG feed may affect businesses and brands. The changes have a lot to do with organizing content based on relevance instead of the current chronological order (similar to what they did with Facebook newsfeed).

    6 Ways the Changes in Instagram’s Feed Will Impact Brands


     
  2. cherylynne1

    cherylynne1 No longer a newbie, moving up!

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    Ugh. I hate the Facebook relevance feed. I don't do much on Instagram, but I have a feeling I'm going to hate it too. You never know if you've gotten to the end of what's new.
     
  3. Vtec44

    Vtec44 Been spending a lot of time on here!

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    My reach on FB went to 50% to 1-2% after they changed the algorithm. I'm doing so much better on IG as far as driving traffic back to my site though so hopefully this doesn't ruin it. I guess it's safe to say that the era of 100% social network marketing has come to an end. :eek:
     
  4. cherylynne1

    cherylynne1 No longer a newbie, moving up!

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    Isn't it their intention to ruin it so you have to pay for promotion?
     
  5. Vtec44

    Vtec44 Been spending a lot of time on here!

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    Yes. FB posted about 40% in earning increase the last quarter where they have plateaued when it comes to active memberships. So, they're profiting because each user is spending more (paid ads). At least right now it is still affordable but they're making harder for startups/small businesses that don't have an advertising budget. :(
     

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