Be careful!
Cloth, of any kind, can trap dirt particles that can then scratch your lens. That's why lens tissue is better. You use it once and toss it.
I use lens tissue, a natural bristle brush, and a Giottos blower. The brush and blower will suffice for most lens cleaning unless you routinely shoot in an environment that has a lot of crap in the air, like the beach.
Occasionally I use a lens tissue dampened with Nikon lens cleaner liquid. A 4oz bottle of Nikon lens cleaner fluid lasts me about 10 years.
Note: Never spray liquids directly onto a lens.