We start out by doing all in-studio sales. There are no sneak peeks on a blog or Facebook. They see them during the ordering session and there are no proofs to take home or option for me to upload a gallery somewhere so they can goof around for a month looking at them before ordering. We have minimum purchase requirements based on the type of client session and what session options or add ons were selected. This prevents us from having to worry about somebody coming in and order 5 4x6s then scanning them and never coming back for more. The client is not left alone with their images displayed for them to snap off crappy shots with their cell phones (people will do that). When going over the product line we include the High-Res digital files stating they are $300 each and we clearly emphasize the fact that purchasing these files comes with the legal documentation that is required in order to make prints from the files we provide or if you want to scan the prints you purchase. Note we don't say "Yeah you can print from them" .. they are being clearly educated that legal documentation is required for printing from files AND for scanning prints. If they are the type of people who will do it no matter what it doesn't change anything. However, we have educated them on right and wrong and that's all you can do there.
Give them everything on Facebook and they will print them. In the past we only gave free Facebook pics of the poses that they purchased in their collection and those pics had a huge logo streaming across the bottom. This eliminated the desire to print from them. However, we took it a step further and now low-res files, just like high-res files, are an actual product with a value. This helps to further educate the consumer that digital files are in fact a product and by purchasing low-res files or by not doing so, it either increases our profit or reduces our workload.
When it comes to updating our online portfolio, this is not done right away. You won't find me posting on the blog .. "Check out these awesome portraits from todays client !!" .. or yesterdays .. or last weeks .. in fact it might be several months down the road before I might post something on the blog or Facebook. This is long after the ordering session and by this point if the client hasn't re-ordered odds are they won't anyway.
To sum it up ..
Online Shopping Carts = Bad
Sneak Peek Blog Posts = Bad
Free Facebook Images = Bad
Unsupervised Proof Access = Bad
Tiny Watermarks = Bad
Oh yeah and we also do not offer anything printed on glossy paper .. it's too easy to make a good re-print from at home.
Looking forward to your going out of business sale. Hope you have some good stuff I can use.
About 1 in 10 people on the entire freaking planet are on facebook. Something like 800 million users out there. If you won't provide people pics to share with their friends via social networking, I think you are destined to fail. We may not like what they do with the images once they get them, but, IMO, it's an essential service at this point.
If you won't offer them, your competition will.