Thanks Guys.
This place has an interesting history - it featured in a 1942 film by Jacques Tati - "Jour De Fete".
It is the only thing the small town of Sainte Severe has to gain some fame from. The banner is advertising the hommage to Sophie TatiScheff, Jacques' daughter.
Apparently the film was one of the first filmed in a new and untried colour process (as well as in B&W), but was never published as the company "Thomson-Color" went bust before the film could be processed.
In 1995, technology was developed to allow the original film to be restored and processed and it was Sophie that championed this through to the colour release in 1995, 50 years after it was filmed.