imho, all the debate about pros getting undercut seems silly... it is the way of the world... it's like Mystywalker said about the tennis shoes... ur not gonna go to a store that sells Nike and ask for the Walmart price, just like ur not gonna go to Walmart and look for Nikes (and if u did, ur not gonna get very far)... there is every level of consumer in the market, just as there is every level of product available... should Nike say it is unfair for Walmart to sell $20 tennis shoes because they are stealing their business? of course not! a consumer who can afford a pro photographer hires one, and someone who is willing to sacrifice quality for a cheaper price hires someone who will do it for less... the issue of undercutting only enters, imo, when someone who CAN & DOES produce professional quality results sells for less than the standard professional price... but even then, the photographer IS FREE TO CHOOSE how much they wish to charge... after all, selling photos is a business, just like any other... the marketplace is full of competition and competition is fierce... it's a reality that just has to be accepted... Jedo_03 has it right, exploitation is a way of life in the business world... I work for a small company with less than 10 employees. Last month the business owner decided (WITHOUT TELLING ANYONE) that he was going to reduce his contribution to the employees health insurance from 75% to 50%. This caused a 142% increase in the cost of insurance for employees, the price going from $36 bi-weekly to $88 bi-weekly. That's the equivalent of a $.65 cent reduction in my hourly pay! And why? So that he could save $42 per employee per month! On top of that, the owner NEVER told us that he reduced his contribution! Nice guy, huh?