The extra megapixels are really handy on the freeway, when you need to pass another shooter quickly, safely, and efficiently. There's often some dufus in the left hand lane, plodding along at 8.2 megapixels, driving his beat up, piece of chit Rebel or 20D,and holding everybody behind him back. Now, if you have a 12,14,16, or 17 megapixel camera, you can just mash down on the shutter release button and watch as the CF card starts to fill up, and you blow by that plodding eight mega-pixeler, as he pretends not to see the dirty look you shoot him as you pull even, and then leave him in your buffer...these newer, higher megapixel cameras also tend to shoot faster (Canon guys tend to shoot fast), while the newer Nikon ones have buffers that tend to last longer in sequential mode (Nikon guys want to be in the game looooonger, not faster!).
Or, if there are, like, some hot women hanging around the watercooler area, and you're taking your spiffy new Canon 7D out to the front of the building to do some happy snaps on your lunch break, when the cute woman who works in payroll asks you, "So, how many megapixels are you packing?" you can proudly tell her, "Eighteen...yep, eighteen rock-hard,toned, Canon megapickles, all right 'cheer..." confident that she doesn't know that you're rounding UP...but then she catches you and giggles at you and says, "Don't you mean 17.8 mega-PIXELS?", and then, caught in a lie, you slink away and just head outside and see if the Pentax guys will have some sympathy for you getting shot down while lying to a woman about your Canon...