You can disagree all you want, but a company that doesn't put its own health and financial well-being as its first priiority is a company which, at best, will not be competitive and, at worst, will go the way of the dinosaur.
First and foremost, businesses are in business to make money. Anyone believing otherwise is not cut out for business...
If the only goal of a business was to make money, at all costs, that business would not survive either. You'd be cutting off your nose despite your face.
If Adobe consumers are the income of a business, their bread and butter, wouldn't it be advised they keep them
happy? That's a rhetorical question, because the obvious answer is a resounding
YES!
Look what happened to Netflix when they decided to screw over customers in early 2012 by drastically changing their pricing structure (in their best interests, not the customers).
5 year stock prices, Netflix
Stocks nose-dived and customers exited en masse. Moves that keep the interests of the company in mind first (without keeping customers happy)
backfire all the time.
Or, how about JC Penney?
One year stock prices, JC Penney
CEO Ron Johnson had a pricing model "vision for the company" which alienated hundreds of thousands of customers:
"Mr. Johnson abruptly scrapped JCPenney’s dubious pricing policies of marking up prices and then offering discounts, with heavy promotions, and coupons. He proposed to offer more interesting products, from lines like Martha Stewart and Joe Fresh, at reasonable prices all the time.
But the change in pricing occurred with merchandise that was already in stores and that customers were used to, rather than on brand-new merchandise. The approach didn’t fare well with Penney’s customer base of bargain hunters.
They rebelled, traffic declined, sales fell and Penney slowly returned to the prior era of pricing, with lots of promotions, lots of price-focused ads, and marked-up prices that would be later marked down."
-- Source
So Steve, the moral of the story here is that one cannot just pretend customer satisfaction doesn't matter. Drastic changes in pricing have been known to alienate customers and largely backfire on the company.
You can pretend that the bottom line is all that matters, all you want. But in the end,
there's no bottom line if you don't have any customers.