Last time I checked, Adobe isn't writing checks to themselves. The customers do

.
This line of thinking keeps getting brought up and, to a degree, it's nonsensical.
I bought Elements 10 at the end of 2011. I am, technically, a "customer". They haven't gotten a dime from me since and, considering how happy I am with the product I purchased a year and a half ago, I don't see them getting any more of my money any time soon.
But I am, by every measure, a customer.
And yet I'm not writing any of these "checks" you speak of. The fact that I'm happy has not benefited them an iota in over a year.
I'm just gonna' sit back and chuckle at the comments which state that the most important thing to "big business" is "the customer". It's
not. The most important thing to big business is making more money for the business, so they can stay in business. How they're able to go about that is secondary and, if they piss people off in the process that, too, will be secondary. Anyone who states otherwise is, I would submit, someone who has never worked for big business, and has never sat through marketing and strategy meetings meant to help a company increase the bottom line.
Will the idea increase revenue? If they believe it will, then they'll do it. That's how "big business" works. If they piss off customers, and those customers leave, well, they'll just get
new customers.
I understand the desire for a customer to say "I'm most important", I really, really do. Nobody wants to believe that their interests are not front and center. But the reality is that they, and you, are not. You, as a customer, are simply a conduit for Adobe to receive money. If you go away, there
will be another customer to fill that void.
Anyone who thinks that Adobe didn't expect this backlash is fooling themselves. They made this move because the indications they have are that, after all the whining has died down and whining customers have gone elsewhere, this will prove to be a profitable move for them. Now, market research has been proven wrong before, but it's also been proven right. Only time will tell which applies here.
Is it a gamble? Sure it is.
Everything with business is a gamble. But I get the very strong sense that the prevailing belief here is that someone at Adobe woke up one morning and said to himself "We should do THIS!". That's just not how it works. For a corporation like Adobe, these things are done by committee. They are not done rashly, and they are not done without due consideration for both the positives and the negatives. These things are done after
extensive market research. These things are
not done if that market research says it's going to be a money loser.
I, too, wonder how many people complaining about this are really going to be affected by it, or if they're just bandwagon jumpers with little else to do but boost their post count...