Funny, phony, something like that. Did some more looking and found it... It is in Hong Kong, seems to be a legit company. And apparently they own the trademark, wonder if this is the company that had been making the film cameras? Current trademark came up in a Google search as being registered in '08.
If it is that company, Universal Electronics Industries, why would they need a Kickstarter? those campaigns aren't intended for a large company's use are they?? If it's the same company, why not just go make some digital Holgas? I feel like I'm missing something.
This gets more odd or interesting (or I don't know what) the more I look. Their Twitter account is based out of California, text written for apparently an English speaking audience (completely differently than the Kickstarter), with only 40 followers and 4 tweets since February. Reviews showed up for an office in CA with varying opinions.
All I know is I think I'd be glad that I didn't send in any money to the Kickstarter.