How can i achieve this effect?

Its just a colour photograph?

The second one has a slight mauve cast, either due to the amount of purple in the backdrop or just a slight tweak in colour balance.
Its also slightly desaturated, really nothing special.
 
Arch is correct, this photo is simply slightly desaturated.

If you shoot in RAW you may want to try underexposing by .10-.50 then set your saturation to +100, after the vibrance change set your saturation at a negative value to your liking. This will change every color, for a more specific look you can open the HSL/greyscale tab and adjust each color individually.

example of effect:Tilt Shift Orlando | Flickr - Photo Sharing!
 
it's not as easy as it looks, try and mimic it :)
 

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