How was this done?

Vtec44

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480sparky

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Shoot on an overcast day.

Use a fill light.

Shoot for good bokeh.

Follow proper white balance technique.

Forget about composition, assume the busy background won't be a distraction issue, and use unflattering poses.
 

analog.universe

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I'm pretty sure most of the qualities you describe are achieved by a big softbox to the right, gelled to match ambient, on an overcast day. The white balance on the whole image is then adjusted to be a little bit warm. There might be an additional fill light camera left somewhere... sort of hard to tell.
 
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Vtec44

Vtec44

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Yeah lighting is not really an issue for me just the colors that I always have trouble with. Thanks for the suggestions, now I gotta get myself a red head to try this on. lol
 

Jeremy Z

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I don't think anything special is needed, light-wise, for the colors you're after.

Part of it is that the models are wearing make-up, do they don't look flat.

The other part is just a warmish color balance, a skim tone preset.

Check your camera's presets, I bet there is something like that without even having to resort to post processing. Maybe even portrait mode? It depends on the camera.
 
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Vtec44

Vtec44

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Check your camera's presets, I bet there is something like that without even having to resort to post processing. Maybe even portrait mode? It depends on the camera.

I shoot RAW so I don't think camera presets apply, but portrait has very bland colors when look at the JPEGs. I'm going to try a few method with lighting and white balance.

Thanks.
 
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