I'm not advertising....

[DiskoJoe]

I somewhat went with Keith's approach. When my website went live I had full prices listed. Everyone new what I charged. But then I would run portfolio building sales half off the session fee. And then for those people that have taken advantage of that I told them if they can go out and help support my business. Telling friends and family about me etc. I would photo them again at the discounted rate as long as they are bringing people in the doors.

I tried that with friends and it did not work out at all. My friends suck, not a single referral and they all say they loved the photos.