Adobe figured that millions of OWNERS of Photoshop, and Lightroom, and other products, would willingly, on a couple months notice, just bend over and take it, to the tune of $50 a month, $600 a year, for life...that all their customers would, you know, just say,"WTF...I have no options...I'll tack on another bill to a credit card number Adobe holds on file and bills me on for the rest of my life."
Oooops! Apparently, people realize that they don't have to submit to extortion. Customers complained, by the millions, world-wide. Instead of needing to come out with regular updates to get new buyers...Adobe decided they could milk customers to the tune of $600 a year, for "whatever it is they offer".
And then, when Adobe was hacked (possibly in retribution for the $50 a month plan's imposition???), and millions and millions of user names AND passwords were compromised, all of a sudden, the price dropped from $50 a month, to $9.5 a month on a short-term contact basis. Huh...imagine that.
See...it works like this...a company opens negotiations with property OWNERS, tells them they will now become nothing more than temporary, month-to-month renters, telling these owners that their "rent" will be five times higher than what they [the company, the new landlord] are ACTUALLY willing to accept...
Not working out so well for the mud-house company now, is it?