Minimum order fee pickle!

[KmH]

You also want grandma and grandpa too, because often grandma and grandpa have way more disposable income than mom and dad do.

Salesmanship is an integral part of having a successful retail photography business.

 

[HughGuessWho]

One feature is that you can easily take a photo of their living room (or whatever space) and then accurately show them the size of a print on their wall. I've heard a few photographers say that it almost always gets them an up sized print size/sale.

An 8x10 sounds (to most people) like a large print...but really, it's very small once you hang it on a wall. So if you can do something to show how small it is, and how nice a larger print will look...it can make for larger prints

Now THAT is one of the best tips I have heard. So simple, but what an effective way to upsell.

 

[Big Mike]

One feature is that you can easily take a photo of their living room (or whatever space) and then accurately show them the size of a print on their wall. I've heard a few photographers say that it almost always gets them an up sized print size/sale.

An 8x10 sounds (to most people) like a large print...but really, it's very small once you hang it on a wall. So if you can do something to show how small it is, and how nice a larger print will look...it can make for larger prints

Now THAT is one of the best tips I have heard. So simple, but what an effective way to upsell.

I got busy and didn't even finish up what I wanted to say.

A good additional tip is to get a tape measure involved (get some branded with your name/logo and hand them out to clients). Then when you go into a client's some, measure their walls together. Let them hold the 'smart' end and have them call out the measurements. You'll likely find that they have a space that is at least 5 feet wide, where they could hang a print. So then measure out (hold up etc) an 8x10 and it becomes obvious that it's too small. Then measure out what they think would look good in that space....they may come to something like 24x36 or something like that...maybe larger. Boom...there is your upsell. Of course, they may balk a little when you show them the price of a 24x36 print...but maybe they settle on a 20x16, which is still better than the 8x10 they had in mind originally.

So the simple tool, a tape measure, can really help to increase your sales...if you know how to use it.

 

[tirediron]

One feature is that you can easily take a photo of their living room (or whatever space) and then accurately show them the size of a print on their wall. I've heard a few photographers say that it almost always gets them an up sized print size/sale.

An 8x10 sounds (to most people) like a large print...but really, it's very small once you hang it on a wall. So if you can do something to show how small it is, and how nice a larger print will look...it can make for larger prints

Now THAT is one of the best tips I have heard. So simple, but what an effective way to upsell.

There's an excellent iPad application for this; I forget the name of it, but I think CCericola posted it a year or so back.

 

[KmH]

This might be helpful:
Photography Business Secrets: The Savvy Photographer's Guide to Sales, Marketing, and More