Derrel
Mr. Rain Cloud
- Joined
- Jul 23, 2009
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I have this theory, based on conversations with people who literally seem to be UNABLE to see that the light in an HDR (for instance) looks all weird and wrong, that video games and animation have created a new norm for lighting. In video games and animation frequently everything is "lit from nowhere" although there may also be some light sources in play layered over the bizarro-world lighting.
Kids these days! Get off my lawn!
There MIGHT actually BE something to that theory,amolitor...I know from experience that a lot of younger people these days seem to be pretty happy with ANY type of lighting effects that THEY, themselves manage to create. The inability to "see" lighting effects, or lighting direction, or to infer source sizes,etc.,etc., seems to be epidemic among newcomers who have used only limited lighting sources, and a limited range of light modifiers. The "new norm for lighting" seems to be one where any one of a dozen half-baked lighting patterns are thrown against the proverbial wall, ostensibly in an effort to make images that look "different"--but which in reality, are often the result of using young, untrained shooters who work cheap. I've seen a number of advertising campaigns given to people whose work is very newbish...ALL were/are WEB-based companies that sell cheap clothes to young women...
The upmarket companies are still for the most part, using better photographers and AD's who decide what makes it through...the low-rent web companies seem to be hiring people who produce some VERY sketchy results. NONE of these comments are meant to reflect on the OP's post, or work...just commenting on your comment that there is a "new norm for lighting". As digital imaging has become ever more accessible to people with lower and lower budgets, and as lighting "kits" have flooded the market in recent years, I have seen more and more and more self-taught lighting efforts presented by a wide range of shooters. Twenty years ago, off-camera or studio lighting was the LAST REMAINING AREA that the amateur or hobbyist would tackle; I'm not sure that video games are the entire source of the "new norm for lighting"...the presence and prevalence of cheap and readily available studio lighting "kits" seems to have brought an ever-wider number of self-taught shooters into the arena of "studio lighting" shots. MWACS with a monolight or two, college students with a handful of speedlights, the guy with the Alien Bees kit,etc. MOST of whom are learning how to light on their OWN, entirely, with no teacher, no books, no guidance, except for that from others like them, on Flickr groups,etc.
