My goal:
Try to find things that people want to look at. If I can't, at least try and shoot it from a perspective they aren't used to seeing it in.
There's not always going to be unique things to photograph, at least not at first glance. Lay down, climb, look behind you, anything to get that one angle that makes 'something' unique and fun to look at again.
Ask yourself, if someone showed me this photo - what would I say about it? I've become my own worst critic, which can be a bad thing - but being honest with yourself is one of the best ways to progress.