Just before I bought my current D40 6 months ago I played with the Olympus E510 while waiting to be served. It's price back then was around $1400 with one kit lens. About 2 or 3 months ago it was about $1150 to $1300 with 2 kit lenses. And last night in a major store advertisement it was $747 with 2 kit lenses. I think high fuel prices and the 10% interest rates do bite hard now. Plus aggressive Sony marketing add the drama. Or maybe it just because the E520 is here so they phasing this one out, maybe. Whatever is/are the reason, it is always good for customers. I don't know if it is also happening eveywhere else. Is this also happening in your world?