What the eye sees?? Here...click the link below to see what the eye sees...
Checkershadow Illusion
As stated by the explanation for the above "illusion," it's a measure of the sucess of our optical systems, rather than a flaw. One of the more problematic image senarios is the indoor shot with a bright sunny day on the other side of a window. When we see the scene with our eyes, we clearly see the outdoor scene through the window, and we also see a well lit interior. When we take a picture, however, the window is very bright and the interior is very dark. So is this a dynamic range issue with the camera? No it isn't. The camera scene is accurate. Our eyes can recognize the difference in luminance and lift the shadow areas to make them brighter. It's an automatic gain system that we have no control over. When we look at the image produced by the camera, our eyes do not perform the same type of gain. That's because the imaging system is representing luminance levels with color. That is to say...a white lampshade in shadow in the room interior will be represented by the color gray. In the live scene, the shadows are lifted and we can tell that the lampshade is supposed to be white. In the picture, we see the gray color for what it is...gray...and so our eyes do not apply any gain to the dark areas of the image.
This is why post processing is still more art than science. The human visual system is infinitely variable, and so each image must have its brightness levels tuned "by eye."
As for white balance...I have two guidelines. If the color of the light is a feature of the scene, as in sunset or candlelit scenes, then I use Daylight white balance and tweak by hand if necessary. Otherwise, I find that a custom white balance always looks best...better than anything I've been able to do by eye. For the reasons above, the eye is a horrible calibration tool. Along with auto gain, your eye has auto white balance, and your eyes are actually changing as you work on your image. That's why we have hardware for calibrating monitors, and custom WB processes. If we could set WB by eye then we would be able to calibrate a monitor by eye...but we can't.