pgriz
Been spending a lot of time on here!
- Joined
- Jul 30, 2010
- Messages
- 6,734
- Reaction score
- 3,221
- Location
- Canada
- Can others edit my Photos
- Photos OK to edit
Judi, look at it this way. Value is perceived. Rolex watches are not purchased for keeping time, they are purchased to project success, weath, status, and power. The people who most likely will be buying your work are not going to be deducting what they will pay for your work from their weekly grocery bill. They also will most probably NOT be experts of the value of THIS fine art vs. some other art. So if they love what they see, they are actually expecting to see a price commensurate with the visual impact.
Let me tell you a little story. When I started in contracting, I'd work up a price for whatever I was asked to do, and I would be always trying to price it reasonably (ie, cost and a small profit). Within a few years, I noticed some of my successful competitors were pricing comparable scopes of work at 3-4 times more than I did, and they were getting the work. It turned out that those who could afford it, saw the price they paid as a stand-in for the quality they thought they were buying. So my "reasonable" pricing was seen as showing that my work was inferior. Once I understood the psychology of the buying process, I started noticing that lots of stuff was priced this way. When you go into a store and you see two sets of shoes, for example, priced at $99 a pair or $699 a pair - which ones do you automatically think are "higher quality"? That's because we generally just don't know enough about what we're buying to truly know what the cost "should" be, and we default to using the price as a proxy for quality or desirability.
Let me tell you a little story. When I started in contracting, I'd work up a price for whatever I was asked to do, and I would be always trying to price it reasonably (ie, cost and a small profit). Within a few years, I noticed some of my successful competitors were pricing comparable scopes of work at 3-4 times more than I did, and they were getting the work. It turned out that those who could afford it, saw the price they paid as a stand-in for the quality they thought they were buying. So my "reasonable" pricing was seen as showing that my work was inferior. Once I understood the psychology of the buying process, I started noticing that lots of stuff was priced this way. When you go into a store and you see two sets of shoes, for example, priced at $99 a pair or $699 a pair - which ones do you automatically think are "higher quality"? That's because we generally just don't know enough about what we're buying to truly know what the cost "should" be, and we default to using the price as a proxy for quality or desirability.