Pricing is an INCREDIBLY complicated subject.
How did you come up with the pricing for your video work?
I am assuming that you know how to use your cameras for photography well, including lighting for photographs? Because the menu and advertising shots aren't quite as simple as setting the menu on the table and snapping a photograph. They require proper lighting, possibly a light tent and proper use of the camera for that kind of shoot.
Pricing...
You first need to know your cost of doing business: That is your insurance, equipment, office costs, licensing, equipment, what it costs to pay you...This CODB calculator is designed for photographers. If you are putting 0 in one of those slots, you REALLY need to re-think things, because you either are lacking something or you aren't being totally honest with yourself. For example: Vehicle and maintenance. People say well, I don't own a vehicle for my business and gas is only $3.50 a gallon. It costs me $10 in gas to go to and from the shoot, so it's only $10. It's not. You have now put wear and tear on your vehicle. You have to change the tires, oil, brakes, etc every so many miles; you have to repair things on it when it breaks. Part of that cost is in those miles you drove for business.
Then your cost of goods including everything that goes into delivering the goods.
Don't forget that you may already own your cameras, glass and accessories, but you have to make up that cost through business AND you have to have a fund to replace them as they die off. They only have an expected shutter life of 100,000 to 150,000 clicks. When they die, you have to either replace or you're out of business. So, every 2 to 3 years you probably better have $3000+ in a fund for equipment.
Once you have those things all figured out you can divide it out to find out what that cost is per month, week, year, shoot.
It costs me about $700 a day to leave my house with my equipment for weddings and I am frugal as hell with my gear right now. For a regular portrait session it's less. We'll say yours is low at $350. COST. Not including paying yourself.
Then you shoot how many hours?
And post process how many hours?
and the time you spend delivering, talking on the phone, discussing the contract, having the contract signed, filing and keeping your books and tax records for each session...
For a 4 hour shooting session you may be looking at 20-40 hours of work.
What is your hourly rate for that time? I sure as heck don't want to be paid minimum wage as a professional. Don't forget you are now responsible for ALL of your taxes AND sales tax on everything you bring in! We'll say a cheap $15 per hour x20 hours $300. PLUS your Costs of $350=$650. Just to produce those images.
