Prommotion and/or advertising...

[BuS_RiDeR]

For those of you who offer your services to the public... I am curious what type of promos/advertising you use? For example, newspaper, magazine, TV, radio, billboard... and so on.

I would like to start (once I get a bit more practice and experience under my belt) doing some portrait work on the side to supplement my income...

Having come from a marketing background, I'd like to have a solid business plan behind me before I venture into the photography business.

Obviously, marketing and promotions are just a small piece of the puzzle... But its a piece.

 

[KmH]

Marketing, promotion, and sales are a big piece of the business side of the puzzle.

Newspaper, magazines, TV, radio and billboards are usually not cost effective for a retail photography business.

For retail photography today, it takes a fairly large marketing mix, and focus on creating local word-of-mouth:

• the return of direct sales calls
• email
• direct mail
• web site
• blog
• web portal
• photo placement
• with social networking layered on top of it all.

As you make your business plan you will want to identify 3-4 markets, and just like Nike does, carefully select your sales channels.

 

[BuS_RiDeR]

Thanks KmH. I appreciate the response.