Sharp Officially Joins Micro Four Thirds

Discussion in 'Industry News' started by VidThreeNorth, Jan 10, 2019.

  1. VidThreeNorth

    VidThreeNorth No longer a newbie, moving up!

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    At CES 2019, Sharp showed a Micro 4:3 based camera which will be capable of 8K video. Price is projected to be under $5,000. Specs are expected in Q2, probably at NAB 2019, so availability will probably be much later.

    The announcement from DPReview.com:

    Sharp reveals 8K Micro Four Thirds camera prototype at CES 2019


     
  2. VidThreeNorth

    VidThreeNorth No longer a newbie, moving up!

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  3. Tropicalmemories

    Tropicalmemories No longer a newbie, moving up!

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    Looks surprising that they are entering the consumer camera market when we're also being informed that it's a diminishing marker - but their old Viewcam video cameras used to be very popular, and they still make professional video cameras

    Sharp Announces 8C-B60A 8K Professional Camcorder
     
  4. Jeff15

    Jeff15 TPF junkie!

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    They will have a lot of catching up to do.....
     
  5. VidThreeNorth

    VidThreeNorth No longer a newbie, moving up!

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    The latest CIPA numbers were a surprise. They were below what I expected, but I cannot take much meaning from them. I think that the Interchangeable Lens Camera market is in disarray because of all the new products in the Full-Frame Mirror-less market and what it all means. Nikon fans who wanted a huge leap are disappointed, Canon fans are disappointed in the "R", though I think the "RP" might be well received, and now that we see the Panasonics, people can start to make decisions again.

    But CIPA is, as far as I know reports ONLY the Japanese companies. It never took into account GoPros, and Black Magic, or the Chinese and Korean companies. From what I have seen, the Black Magic Pocket Cinema 4K has been doing very well, and I don't know how GoPro sales are doing, but they might also still be a real success. Video is growing, and YouTube and Netflix are driving it.

    So what does that mean to Sharp? Well, it is going to depend on "price / performance", but they are going to be alone in a niche market. Little of what happens to the rest of the industry has anything to do with their target. They are showing it around at NAB which means that they see it more as a Pro market product, which I think has potential. 8K Pro cameras are hugely expensive, and they are mostly huge. They have the possibility of tapping into the "B-roll camera" market, just like the GoPros and Black Magic do in 4K. You might see output from this camera on "big screen productions" in the next few years.

    Is the product a risk? All products are risks. But I don't see that the current trends in the more general camera market says anything in that respect.

    [2019-05-01 23:47]
    I thought I should give some "evidence" that shows that the Black Magic 4K is a success. I just checked B&H and it is currently labelled their "#1 Seller". It costs ~$1,300 US, and is only available via "pre-order" due to "limited quantities". This has been the situation for months now, though if you look around on YouTube, many of the "reviewers" now have tried the camera, and many have switched to it.]
     
    Last edited: May 1, 2019
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