jcdeboever said:
$1500 is a lot of cheddar for a little better.
Well, I don't think I agree with that sentiment, since f/1.8 in ANY zoom lens for APS-C
currently means Sigma's other f/1.8 lens, and then THIS specific 50mm-100mm f/1.8 zoom, also an Art series. And f/1.8 in a zoom lens actually leverages what an APS-C shooter can create with a zoom lens. This lens is basically one and one-third stop faster than any zoom for an interchangeable APS-C camera from the camera makers--so it gives a 1.3 EV ISO and or speed advantage in tough conditions; it gathers more light, which can boost low-light focus performance; it gives shallower depth of field which boosts autofocusing performance by giving more "in-focus" and more "out of focus" feedback to the AF system; this is a zoom lens that is on
the cutting edge of lens technology. There is nothing else comparable.
In addition to being cutting edge technology and specifications, it is ALSO the equivalent of a 50mm f/1.8 lens, a 58mm f/1.8 lens, a 75mm f/1.8 lens, an 85mm f/1.8 lens, and a 100mm f/1.8 lens. It is, in effect, fifty different lengths, all of f/1.8 speed. Price-wise $1500 is reasonable considering it as if it were a 50,85,and 100mm f/1.8, three primes, BUT, in one, single barrel, internal focus, and all capable of being mounted on a tripod or monopod right at the back of the lens, with a rotating tripod mount.
Having the rotating tripod mount at the back of the lens puts this lens into immediate contention as a portrait/fashion/event lens that is actually much more convenient than using a 50,85, and 100 or 105mm prime lens trio. INSTANT vertical or horizontal capture switching, without the need to re-jigger the tripod or swap out the 50 for the 85 and then the 85 for the 50, and so on, ad nauseum. Like cherylyne1 wrote, "For APS-C, this might be
the new version of the ultimate portrait lens." This lens basically brings a tripod mount to the 50,85,100mm lens lengths that do not have that feature, along with the same f/1.8 lens speed.
Ultimate portrait lens? Heck yes, I can see that for some people. And once again...this seems to be an ambitious design and with f/2.8 being 1.3 stops down from wide-open, and with 3 FLD elements, and with a modest 2:1 zoom ratio, the image quality at f/2.8 could possibly be BETTER than what ANY Canon or Nikon zoom can deliver at f/2.8 or f/3.2 or f/3.5 or so.