First, my disclaimer: I WORK FOR SONY!
I do have to say, I do not like to drink the coolaid; I rather make my own opinions, and if I do not think a product is any good, I do not buy it. Also, my brother is a big Nikon fan, so I have compared my camera to my brothers Nikon (D500 IIRC). And after trying the translucent cameras, I went ahead and dropped my coin in the A77 (and a bunch of accessories), so that points to the fact that I actually believe in the product...
OK, now that I got that out of the way, let me share some points here with you guys (AND PLEASE NOTE, THESE ARE ALL MY OWN OPINIONS, NOT SONY'S!).
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Check this out...[URL="http://www.bythom.com/2012%20Nikon%20News.htm" said:
2012 Nikon News and Comments by Thom Hogan[/URL]
Sony's compact camera sales last year slid terribly, down from 11.3 million units sold to only 8 million units sold...
"Nikon grew Coolpix sales from 7.86m units to 8.26m units when Sony's compact camera sales slid from 11.3m units to 8m units."
As Thom wrote, "As I've written before, Nikon is now a camera company. As goes the camera group, so goes Nikon. Nikon expects to sell almost 22% of all compact cameras this year, 37% of all interchangeable lens cameras (DSLRs and mirrorless), and 24% of all cameras. Nikon's current position can be summed up as this: for Nikon to continue to grow, it will have to take sales away from other camera makers. Indeed, for Nikon to continue to grow at the rate it has in the last two years, Nikon will have to aggressively take market share from other competitors."
Sony, as we all probably know, has not turned a profit in literally YEARS now. And is suffering through RECORD losses, almost every quarter...
Not to put too fine a point on it, but SONY is the electronics company that bought a bankrupt camera company, Minolta, err. I mean the bankrupt Minolta that was sold and became KONICA-Minolta, to get entry into the d-slr market...with visions of profit in their head....but...so far...SONY d-slr sales are dismal...
Canon and Nikon are killing SONY. But only in terms of sales, distribution, service, rental availability, professional services networks, and installed user base. And lens systems. I really do not think I am understimating SONY....in fact, I do not think that it's possible to under-estimate SONY (f you get my meaning...).
I have to comment here (and find a way of doing it without revealing inside information), but, truth be told, the poin and shoot MARKET is dropping as a direct result of phone cameras getting better and the fact that (1) you always have them with you, (2) you can post pictures directly onto whatever site you like the most, and (3) you do not need to make a separate investment, carry another gadget, or worry about ANOTHER battery to charge. And the reason for the loss last year was because of the Japan earthquake and the Playstation Network issue, not because of bad business (there was no way to foresee those; well, not the earthquake, anyway, which caused problems in 5 different factories, including the one that makes all the lithium batteries).
According to B
loomberg, the 2011 (2012 data is still not available, as far as I know, as the year is yet to be closed; there may be some predictions out there, though) total camera sales, Sony continued to be the second largest camera maker (after Canon), with Nikon in 3rd place. And an interesting quote is this:
"In the market for cameras with interchangeable lens, or single lens reflex cameras, Canon controlled 44.5 percent of the market, followed by Nikon with 29.8 percent and Sony with 11.9 percent, according to the data."
12% is not a bad job by a newcomer to the ILC segment...
That's why I'm switching to Pentax.
And check out that high ISO performance, basically no noise! Brilliant! I think we should all ditch the SLR's and just use iPhones!
Both Pentax (well, at least on the K30, K10, K100, K110, and K200) and Apple (iPhone 5) are now using Sony sensors... So maybe they are not ALL that bad, are they... Oh, and don't forget the Nikon D800 that everyone is now talking about, of course...
Notice that the very first FF SLT just came out this month (or last month)?
The A900 is the only Sony i would have
The a900 is a nice motor. My buddies at the Houston Press all upgraded to the a99 for their concert work. So far they have said its pretty nice.
Well I have the D800 and a99. Where the Nikon wins is in features and firmware. No matter what kind of pro shooter you are sports, fashion, landscape ect the D800 and it's advanced features will get the job done. Plus Nikon isn't going anywhere. A pro can invest thousands of dollars on lenses and it is a matter of when will the next upgrade be and not if. There are many Olympus 4/3rd shooters out there now without any idea what they are going to do with all of their high end lenses if Olympus drops the 4/3rd line. The E5 may be the end of the line. Nikon and Canon users need not fear.
Personally for what I do, mostly landscapes, the a99 is a better choice. The EVF and focus peaking takes the guess work out of fine focusing in low light. SLT means no flopping mirror so I need not worry as much about camera shake. The shutter is smooth and very quiet Plus the articulating screen keeps me up out of the mud trying to peep though a low mounted camera. I have some investment into the Sony lens line. The Carl Zeiss lenses are super sharp. I never have to sharpen an image in post. I honestly don't think Sony have plans to beat out Canon or Nikon in sales. It will just never happen. But I like the fact Sony pushes the limits and step out of the box and try new things. Something you won't see from the big two they don't have that luxury as they have dedicated traditional shooters they must keep happy.
I love my a99 and the image quality is mind blowing. I would put the dynamic range up there with the D800. You would be hard pressed to find a better landscape combo better than the a99 and CZ 24-70mm lens.
I had a chance to fool around with the A99 for a couple of weeks (prototype, not final product) a week or so ago, and I have to say I am impressed with the camera. High ISO noise is VERY MUCH controlled, and the camera controls are A LOT smoother to the touch. If not because switching would mean I have to ditch my 2 flashes and my Zeiss lens (APC-S only) on top of the additional investment, I would not think twice about switching my A77 for the A99.
Anyway, and I know most of you have mentioned this, at this time, you get the most features/bells and whistles for your buck from Sony, as the cameras tend to have a more competitive pricing than Canikon and are loaded with almost the same or more features, which is why people are starting to switch. Living in Costa Rica, I have noticed a lot of Europeans come here for vacation (bird watching and such) with Sony cameras.
Again, it was nice to see a single shooter using a big, white SONY super-telephoto lens. In over 40 years, I have never seen a single SONY-branded super-tele in real life. This photo let's me know that they really do exist. I am hoping for a Unicorn shot, or a photo of Sasquatch AKA "Bigfoot" next!
I have personally used the 300 f/2.8 and the 70-200 f/2.8 lenses, and both are VERY CRISP lenses. They are not CHEAP lenses, but then again, neither are Canon's or Ninkon's versions... But optically, they are up to par. Most critics of Sony ussually focus on the fact that Sony does not have good optics, but I think Sony was smart enough to reconize this many years ago (that they did not have the know-how in optics) and have Zeiss jump on board as a supplier for lenses; and I think none of us here can honestly say that Zeiss is not one of the best producers of high quality lenses. Obviously, these lenses are more expensive, but so are the good lenses from Canikon!
Anyway, that's my 2 cents. i think only time will tell if Sony will become a major player in ILC or not, so I guess we will just have to wait and see...