The question, "What about Alien Bees?" comes up a lot. I grew up on pack and head systems--Norman, Photogenic Machine Company,Speedotron Brown Line,and then 20 years later Speedotron Black Line, and just a tiny bit with DynaLite. All pack and head systems, all USA-made,all made for professional use. The "Bees" are made offshore, but some assembly is done in the USA. People talk about the great warranty the products have, and I see a lot of stories about the lights having to go back for service--that is the polar opposite of Speedotron and Photogenic gear, which is built to very,very heavy-duty specifications and almost never need servicing even after decades of use.
What I see in monolights like Alien Bees is clever marketing, and a very targeted, web-friendly marketing of a foreign-made product being passed off as American made, and sold with customer service and a truly friendly web presence. MOST ALL other lighting manufacturers have a very low-key,no-hype type of web presence. Most other lighting mfrs. do almost NO marketing whatsoever,and market on strength of product and a full line of solutions for professionals. Paul C. Buff is one of the FEW lighting companies that actively advertises its products where beginners and enthusiasts will see the advertising. They really,really have marketing down. Kudos to them!
Myself, I have a lot of used lighting gear,bought over many years. I love a bargain,and take delight in buying used lighting gear at fire sale prices. Currently, used Alien Bees sell for 85% of new prices, while Speedotron sells for 30% of retail on
eBay because so many professional shooters have bought Speedotron since the 1980's,and the stuff is like a quantity..it's like 2x4 lumber...it's nation-wide. People buy lighting gear, try it, then never use it,and without hype to drive demand, there is no resale value on plentiful, dependable pack and head systems--unless the name if ProFoto, the only system that really promotes itself,and it has to--it's expensive. Many would say over-priced. Nice, but very expensive,like say Mercedes-Benz.
Alien Bees is mostly a people photography system,and in terms of watt-seconds per head, monolights are very costly if you need a lot of light through one head. I prefer a 4- or 6- outlet power pack. One wall socket, up to 4 heads, 5 with a splitter added. Or a 6-outlet pack with 2400 watt-seconds splittable multiple ways. Need 2000 watt seconds on one light and 400 on a second head? Price that out on Alien Bees; it's around $1200,and requires four separate monolights. With Speedotron, you could buy a used 2,400 watt second pack for $395-$500,and model 102 fan-cooled lights at $100-$195 each.
In Alien Bees I see a system geared mostly toward umbrella use and casual, fun, cute-colored, lightweight monolights, with three models and a few accessories. With other brands of pack and head systems, I see an entirely different design philosophy,and an almost complete lack of marketing. Alien Bees have an almost fanatical following these days, and it's hard to discuss them without people who own them coming to the defense of the 'Bees. I think in terms of using five lights much of the time: main,fill,separation,and two for background illumination. To me, the pack and head systems from Speedotron are the better solution than being required to have five or six AC outlets. All adjustments are made at the power pack. No slaves are required. Most Black Line heads are fan-cooled. Speed rings are big and beefy and rotate. Reflectors do not get bent up easily. There are five different sizes of parabolic reflectors to choose from. Grids fit on with no adapter needed. The breadth of the system is staggering, including Fresnel spotlights, and packs from 4,800 down to 400 watt-seconds, in two price lines.
That is not the way the Alien Bees system is designed. I see the Alien Bees as being consumer portrait and location lighting. Well-marketed and very popular,and affordable especially if you only need one,two,or three lights and are using umbrellas. The marketing of A-B's has allowed them to become very popular,and when they break, the company repairs them very quickly.