I'm not so sure that the cup "ruined the original"...in fact, from a historical perspective, that McCafe cup actually places the image into its "modern-day" time frame. Is that a good thing? Or a bad thing? The cup places the photo in the latter half of the first decade of the 21st century...the "McCafe" concept is Mickey D's new marketing campaign to try and siphon dollars and sales awat from Starbucks and allllllll the other coffee shops that have sprung up. With the McCafe cup included we KNOW where this image was shot at, and we can mentally refer to an entire subtext of McDonald's memories, thoughts, stereotypes,impressions, and knowledge; with the identifying cup eliminated, the photo becomes more universal, and less-associated with a specific type of restaurant. Good thing? Bad thing?
I think of this as street, and so to me, the cup HELPS the shot, and is in fact, a very strong, integral part of the original photo. With the cup eliminated, the photo changes markedly. With the word OPEN cropped down to "PEN", and the word LOBBY entirely eliminated, the photo changes again. The original shot, with the man resting his hand on his cheek gives one kind of a feeling...the second photo with his hands clasped in front of his face is another "feeling" entirely.
This is an excellent scene for a study in how compositions can be altered by the process of elimination.