Given the OWS movement and the hipster attitude that all things corporate are evil, I'm still brand loyal on a few things. This is based on customer service, value and use of product. In a little bit I will check out of a Marriott, get on the road for several hours and check into another Marriott. Tonight will be my 189th night in the last year I have hotel surfed -all at Marriott's and their subsidaries (love me some JW and Renaissance action). Hi, I'm Tee and I'm a Marriott fanboy. But seriously, I'm brand loyal to Marriott. They have an awesome rewards package for traveler's like myself and I have never been steered wrong. I'm also brand loyal to: Delta Airlines Reef sandals Lipton Iced Tea (the glass bottle not the crap plastic) Gregory Backpacks Burt's Bees lip balm Kiehl's facial products Everything else is negotiable. So, how about you? What are things you won't budge on and would rather go without than with an alternative?