I visited the site, and the first set that came up, Brad + Lauren's engagement set, has some very questsionable photos. IMO, they are just a fad, and with any luck the fad will die soon. Some sure seem overexposed to me, but I'm not a pro, so what do I know? Did you get a load of that one where they're standing on logs? The logs are in perfect focus, and good exposure, but the couple (who are PAYING for it) are not.
I think this is an example of someone who knows how to sell his services, regardless of what some of us think. After all, he has the terms "traditional elegance + class", "high fashion", and "modern journalistic style", so he can charge a lot of money. And with all those photos, at different locations (classy rail yard, that) he is definitely charging them plenty.