To me, "style" is a buzzword people often use to justify poor photographs.
It ranks right up there with "artistic choice"
Personally, I don't care much for the labels people use in the photography business.
"Lifestyle photography"
"Natural light photography"
"Some special style photography"
People should just be a photographer and learn how to shoot under whatever conditions are needed to get the client the results they want.
I completely disagree with this. If you do not have a style, or call it whatever you want, there would be no way to set yourself apart from the rest of the millions of "photographers" out there. If your portfolio is all over the place, then I think you will have a hard time finding consistent, steady, reliable clients that will keep coming back to you again and again. The key work Pixel used was cohesive.
I'm not debating the value of having a consistent body of work. That is obviously important. What I find silly is the need for people to label themselves with meaningless titles.
Do you have a name for your portfolio? Do you bottleneck yourself into one particular type of shoot? Or do consider yourself a well rounded photographer that can cater to many types of clients? If you had to name your "style", what would it be? Could you pin it down to one? Or would you have to use many descriptions to cover your talents, making labeling yourself with one "style" useless?
consistent and cohesive are not "styles", they are simply what an experienced photographer has.
I think a good photographer has no need for labels. They can shoot whatever is needed in whatever conditions are present. Their work speaks for itself.
I don't label myself a "portrait" photographer.
or a "flash" photographer.
Or a "formal" photographer....even though those are mostly what I do. I am just a photographer.